Mykonos shopping centres on the chic lanes of Chora, led by Matoyianni street, with designer fashion, fine jewellery, handmade Greek sandals, art galleries and local products. This guide covers where to shop, Matoyianni street, designer fashion, jewellery, local products and souvenirs, the Nammos Village luxury mall, when to shop and tips.
Mykonos is one of the most stylish shopping destinations in Greece, a glamorous part of the Mykonos travel guide. The sections below cover shopping in full.
Where do you shop in Mykonos?
You shop mainly in Mykonos Town (Chora), where the whitewashed lanes are packed with designer boutiques, jewellers, art galleries and local shops, centred on the famous Matoyianni street. The luxury Nammos Village near Psarou beach adds high-end shopping by the sea. Chora is one of the most upscale shopping destinations in the Cyclades.
Mykonos shopping is concentrated in the beautiful old town of Chora, which doubles as a glamorous open-air shopping destination. The maze of dazzling white lanes is lined with an extraordinary mix of shops, from international designer fashion houses and fine jewellers to art galleries, chic Greek labels, handmade sandals, ceramics and souvenir stores, all set against the photogenic backdrop of whitewashed walls and bougainvillea. The main shopping artery is Matoyianni street, the heart of the scene, with the surrounding lanes such as Kalogera and Enoplon Dynameon also full of boutiques. Beyond the town, the luxury Nammos Village beside Psarou beach offers a curated, high-end shopping experience by the sea. Browsing and window-shopping the beautifully dressed storefronts is a pleasure in itself, even on a budget, and the town stays open and lively into the late evening, set within the wider Mykonos Town. The main street is Matoyianni.
What is Matoyianni street?
Matoyianni is the main, upscale shopping street in Mykonos Town, a cobbled pedestrian lane representing the commercial and social soul of Chora. Lined with designer boutiques, jewellery shops and art galleries, it winds through the heart of the old town from the old port towards Little Venice, concentrating the island’s luxury shopping, dining and nightlife.
Matoyianni street is the beating commercial heart of Mykonos Town and the centre of the island’s famous shopping scene. A smart, cobbled pedestrian lane, it winds through the heart of Chora, linking the old port with Little Venice, and concentrates the very best of the island’s retail along its length. Here you find international luxury fashion houses, fine jewellers and watch boutiques, contemporary art galleries and stylish Greek designer labels, frequented by international celebrities and well-heeled visitors, interspersed with chic cafes, restaurants and bars that make it a social hub as well as a shopping street. The lanes branching off it, such as Kalogera, are equally rewarding to explore. Matoyianni is busy and lively by day and into the night, but for a calmer browse, go around 10pm when the lanes empty somewhat. Whether you are buying or simply soaking up the glamour, Matoyianni is essential Mykonos, set out alongside the guide to things to do in Mykonos. Designer fashion is a major draw.
What designer fashion can you buy?
Mykonos has a strong designer fashion scene, with international luxury houses like Dior and Gucci and big names such as Tommy Hilfiger and Folli Follie alongside chic Greek labels and resort-wear boutiques frequented by celebrities. Matoyianni and the surrounding lanes are the place for high-fashion shopping and stylish holiday wear.
Fashion is one of the pillars of Mykonos shopping, fitting for such a glamorous island. Along Matoyianni and the nearby lanes you will find boutiques of international luxury fashion houses, including names like Dior and Gucci, alongside well-known brands like Folli Follie, Juicy Couture and Tommy Hilfiger. Just as appealing are the stylish Greek and independent designer boutiques, frequented by international celebrities, offering chic clothing, resort wear and accessories perfect for the island’s dressed-up evenings and beach-club days. From flowing summer dresses and linen to designer swimwear, sunglasses and bags, the town is the place to refresh your holiday wardrobe in style. Prices are high, as you would expect in Mykonos, but the range and quality are exceptional, and the experience of shopping these beautiful storefronts in the whitewashed lanes is part of the island’s glamour, set out alongside the guides to a honeymoon and nightlife. Jewellery is a speciality.
Where do you buy jewellery?
Mykonos is known for fine jewellery, with celebrated jewellers in Chora selling gold and silver pieces, reproductions of ancient and Byzantine designs and original creations, alongside watch and luxury brand boutiques. Matoyianni and the lanes around it are lined with jewellery shops, from internationally famous houses to local designers.
Jewellery is one of the great specialities of Mykonos shopping, and the lanes of Chora are full of beautiful jewellers. You will find celebrated Greek jewellery houses selling exquisite gold and silver pieces, alongside shops specialising in superb reproductions of ancient Greek and Byzantine jewellery and original contemporary designs inspired by the island and the sea. There are also high-end watch and luxury-brand boutiques carrying names like Rolex and other prestigious labels, and stores where local artisans sell handcrafted jewellery and accessories. Whether you are looking for a fine, investment piece, an elegant gift, or a unique, locally made keepsake, the choice is outstanding, and jewellery makes a beautiful, lasting memento of a Mykonos trip. As with the fashion, prices span from accessible artisan pieces to serious luxury, so there is something for most budgets among the glittering storefronts, set out alongside the guide to Mykonos Town. Local products are worth seeking out.
What local products and souvenirs should you buy?
The best local buys are handmade Greek leather sandals, ceramics and pottery, art from Chora’s galleries, woven textiles, and local food products such as kopanisti cheese, louza, amygdalota sweets, honey and ouzo. These make distinctive, meaningful souvenirs alongside the designer fashion and jewellery, capturing the island and Greece.
Beyond the luxury fashion and jewellery, Mykonos offers wonderful local and artisan products that make more distinctive, meaningful souvenirs. Handmade Greek leather sandals, crafted to order at traditional workshops, are a classic, stylish and practical buy. Ceramics and pottery, art from Chora’s many galleries, woven textiles, linens and natural cosmetics all reflect Greek craft and make lovely gifts. For edible souvenirs, the island’s food products are a delicious choice: the famous pungent kopanisti cheese, the cured pork louza, the sweet almond amygdalota cookies, local thyme honey and a bottle of ouzo or Greek wine, all of which carry the flavours of Mykonos home. The shops, delis and bakeries of Chora and Ano Mera sell these products, and local artisan stores showcase handcrafted jewellery, accessories and home décor by island creators. These authentic buys add character to your shopping alongside the glamour, set out alongside the guide to Mykonos food. A few tips help.
What tips help for shopping in Mykonos?
The tips are to shop in the cooler evening when the lanes are atmospheric, to go around 10pm for a calmer browse, to favour distinctive local products over generic souvenirs, to compare prices and to expect high costs. The Nammos Village near Psarou adds luxury shopping by the beach for a glamorous experience.
A little know-how makes shopping in Mykonos more enjoyable. The town shops stay open late and are at their most atmospheric and pleasant in the cooler evening, when Chora is beautifully lit and lively, so shop then rather than in the midday heat, and for a calmer browse of the busy main lanes, head out around 10pm when the crowds thin a little. Favour the island’s distinctive offerings, fine jewellery, handmade sandals, art, ceramics and local food products, over the generic souvenirs found everywhere, as they make far more meaningful keepsakes. Prices are high across the board, so compare between shops for significant purchases and set a budget. For a different, glamorous shopping experience, visit the open-air Nammos Village luxury complex beside Psarou beach, where designer boutiques sit alongside the famous beach club, combining shopping with a beach day. Above all, enjoy the experience, as browsing the chic lanes of Chora is one of the pleasures of Mykonos, set out alongside the guides to Psarou Beach and when to visit. One more point is worth knowing.
What are the prices like and can you bargain?
Prices in Mykonos are high, among the most expensive shopping in Greece, especially for designer fashion, jewellery and at the luxury Nammos Village. Bargaining is not the norm in the boutiques and fixed-price shops, though you may find a little flexibility at smaller, independent or souvenir stores. Compare prices between shops, set a clear budget for any big purchases, and remember that the experience of browsing the beautiful storefronts is a pleasure in itself even if you buy nothing.
Shopping in Mykonos comes at a premium, reflecting the island’s glamorous, luxury reputation. The designer fashion houses, fine jewellers and the boutiques of the Nammos Village luxury complex carry high-end, internationally priced goods, and even local products, sandals, ceramics and souvenirs tend to cost more than on less fashionable islands, so it is one of the more expensive places to shop in Greece. Bargaining is generally not the custom in the smart boutiques, the brand stores or the fixed-price shops, where prices are set, so haggling there is unlikely to succeed and is not expected. At smaller, independent shops, artisan stalls or souvenir stores, you may occasionally find a little flexibility, particularly for a larger purchase or at the quieter end of the season, but it is not the norm. The best way to manage costs is to compare prices between shops for significant buys, set a budget in advance, and balance any splurges with more affordable local products and window-shopping, set out alongside the guide to Mykonos on a budget.
Where else can you shop beyond Chora?
Beyond Chora, the main shopping spot is the luxury Nammos Village beside Psarou beach, an open-air complex of designer boutiques next to the famous beach club. The beach resorts and hotels have boutiques too, and Ano Mera and local shops sell traditional products, but Chora and Nammos Village are the heart of Mykonos shopping.
While Mykonos Town is the undisputed centre of the island’s shopping, there are a few other places to browse. The standout is Nammos Village, an exclusive open-air shopping destination beside Psarou beach, next to the world-famous Nammos beach club, where boutiques of leading luxury fashion houses, jewellers and designers sit alongside restaurants and art in a glamorous, curated setting, with valet parking and golf-cart transport, the ultimate luxury beach-shopping experience. The smart beach resorts and hotels around the island often have their own boutiques selling resort wear, swimwear and accessories, handy for a quick purchase without going into town. For traditional, authentic products, the inland village of Ano Mera and local shops and bakeries sell the island’s cheeses, cured meats, sweets and honey. But for the full range and the famous atmosphere, the lanes of Chora and the Nammos Village remain the two great shopping destinations of Mykonos, set out alongside the guide to Psarou Beach. The questions below cover the points travellers ask most.
Frequently Asked Questions
Where do you shop in Mykonos?
You shop mainly in Mykonos Town (Chora), where the whitewashed lanes are packed with designer boutiques, jewellers, art galleries and local shops, centred on the famous Matoyianni street. The luxury Nammos Village near Psarou beach adds high-end shopping by the sea.
What should you buy in Mykonos?
The best buys in Mykonos are designer fashion and fine jewellery from Chora’s boutiques, handmade Greek leather sandals, ceramics, art and woven textiles, plus local food products such as kopanisti cheese, louza, amygdalota sweets, honey and ouzo, which make distinctive, meaningful souvenirs.
What is Matoyianni street in Mykonos?
Matoyianni is the main, upscale shopping street in Mykonos Town, a cobbled pedestrian lane lined with designer boutiques, jewellery shops and art galleries. It winds through the heart of Chora from the old port towards Little Venice, concentrating the island’s luxury shopping, dining and nightlife.