Psarou Beach is Mykonos’s most glamorous and exclusive beach, a small bay of emerald water on the south coast, home to the legendary Nammos beach club, designer shopping and moored superyachts. This guide covers what the beach is like, Nammos, Nammos Village, the celebrity scene, the cost, the alternatives and how to visit Psarou.
Psarou is the address for luxury and glamour in the Mykonos travel guide. It sits on the sheltered south coast. The sections below cover the beach in full.
What is Psarou Beach like?
Psarou Beach is a small, glamorous bay of golden sand and emerald-green water on the sheltered south coast of Mykonos, one of the trendiest and most famous beaches on the island. Known for attracting celebrities and superyachts, it is dominated by the upscale Nammos beach club and a see-and-be-seen scene.
Psarou is the glamour capital of the Mykonos beaches. A compact, sheltered bay of soft golden sand and beautiful clear, emerald-green water on the south coast, it is one of the trendiest and most famous beaches on the island, drawing local and international celebrities, and is renowned as a place to see and be seen. The bay is fringed by neat rows of sunbeds and dominated by the legendary Nammos beach club, while luxury yachts moor in the water just offshore and tenders ferry their guests ashore. The swimming is lovely, the water calm and clear thanks to the sheltering hills, and the setting genuinely beautiful, but Psarou is as much about the scene, the glamour and the people-watching as the beach itself. It is the place to experience the island’s famous luxury beach culture at its most concentrated, set within the wider Mykonos beaches. Nammos is the heart of it.
What is the Nammos beach club?
Nammos is one of the most prestigious beach clubs in the world, on Psarou Beach, famed for its vibrant atmosphere, fine Mediterranean cuisine and international celebrity clientele. With its iconic white-and-turquoise umbrellas, private cabanas, a restaurant and even a helipad, it has made Psarou a byword for luxury.
Nammos is what made Psarou famous and is a destination in its own right. One of the most prestigious beach clubs anywhere, it has transformed the bay into a coveted luxury hotspot, with its instantly recognisable white-and-turquoise striped umbrellas lining the sand and a glamorous, high-energy atmosphere that builds from a long lunch into an afternoon party with DJ sets. The restaurant specialises in Mediterranean cuisine and fresh Aegean seafood, from lobster, crab and oysters to premium beef, sushi and dishes fusing eastern and western flavours, drawing a wealthy, international and celebrity crowd. Private cabanas with hot tubs can be reserved for a luxurious, personalised retreat on the sand, and guests arrive not just on foot but by sea on yachts and tenders to a floating deck, and even by helicopter to its helipad. Glamorous, expensive and famous, Nammos is the epitome of the Mykonos beach-club scene, set out alongside the guide to Mykonos nightlife and beach clubs. The shopping is just as upscale.
What is Nammos Village?
Nammos Village is an open-air luxury shopping destination next to Psarou Beach, featuring high-end designer boutiques, restaurants and art, with valet parking and golf-cart transport. It extends the Psarou glamour beyond the sand, letting visitors shop the world’s top fashion brands a few steps from the beach club.
Beside the beach, Nammos Village extends the Psarou experience from the sand into an exclusive shopping and dining destination. This stylish open-air complex brings together boutiques of the world’s leading luxury fashion houses, jewellers and designers, alongside restaurants, cafes and art installations, in a curated, glamorous setting just steps from the beach club. It offers the full high-end Mykonos lifestyle in one place: a morning browsing designer collections, lunch at Nammos on the beach, an afternoon on a sunbed and people-watching among the island’s most fashionable visitors. Valet parking and golf-cart transport smooth the experience for its well-heeled clientele. Even for those not shopping, Nammos Village is part of the spectacle of Psarou, a window onto the island’s luxury scene, and a contrast to the traditional boutiques of Chora. It underlines why Psarou has become Mykonos’s most coveted luxury address, set out alongside the guide to where to stay. It all comes at a price.
How much does Psarou Beach cost?
Psarou Beach is one of the most expensive in Mykonos. Sunbeds start from around 25 euros and rise sharply nearer the water, with the best loungers and cabanas at Nammos costing far more, and dining and drinks are premium-priced. Booking a sunbed or table at Nammos ahead is essential in peak season.
Psarou is a luxury experience with prices to match, so it pays to know what to expect. Sunbeds on the beach start from around 25 euros per person and climb steeply the closer you get to the water, with the prime front-row loungers and private cabanas at Nammos commanding much higher prices, often with a minimum spend, and dining and cocktails are firmly premium, with a meal at Nammos a serious outlay. There is a small public stretch where you can lay a towel for free, but most of the bay is given over to the paid beach-club set-up. To secure a sunbed or a table at Nammos in the busy summer months, especially July and August, you must book well in advance, as it fills up fast. For travellers who want the glamour, the scene and the experience, it is part of the appeal and worth the splurge for a day; for those on a tighter budget, the calmer, cheaper beaches nearby make more sense, set out alongside the guides to the best time to visit and the beaches. Getting there takes a little planning.
How do you get to Psarou Beach?
You reach Psarou Beach from Mykonos Town in about 10 to 15 minutes by KTEL bus to Platis Gialos and a short walk, by taxi, by car with limited parking, or by water taxi along the south coast. Parking is difficult due to its popularity, so the bus or a water taxi is often the easiest way in.
Psarou is close to Mykonos Town but takes a little planning to reach. It sits on the south coast about a 10 to 15 minute ride from Chora, tucked between Platis Gialos and the headland. The easiest public option is to take a KTEL bus from the Fabrika terminal in town towards Platis Gialos and walk the roughly 10 minutes over the small hill to Psarou, since the bay itself has no direct bus. You can also come by taxi, by car, though parking is notoriously difficult and limited given the beach’s popularity, or, in summer, by water taxi shuttling along the south coast between the beaches, a scenic, hassle-free approach. Many luxury guests arrive by sea on a yacht or tender straight to Nammos, or are driven by transfer. For most visitors the bus to Platis Gialos and a short walk, or a water taxi, is the simplest and least stressful way in, set out alongside the guides to getting around Mykonos and the beaches. It suits a glamour-seeking crowd.
Who is Psarou best for and what are the alternatives?
Psarou is best for those seeking glamour, celebrity-watching and the luxury beach-club scene, with the budget for it. If it is too pricey or exclusive, the alternatives are neighbouring Platis Gialos, a livelier resort beach, calmer family-friendly Ornos, and the party beaches Paradise and Super Paradise.
Psarou is squarely aimed at travellers who want the glamorous, see-and-be-seen luxury beach experience and have the budget to enjoy it, ideal for a special-occasion splurge, celebrity-spotting and soaking up the island’s high-end scene at Nammos. It is less suited to budget travellers or those wanting a quiet, simple beach day. Happily, excellent alternatives sit close by. Neighbouring Platis Gialos is a livelier, more accessible resort beach with a long stretch of sand, plenty of restaurants and beach clubs and far easier access, while Ornos offers a calmer, family-friendly bay with shallow water and a relaxed, everyday feel. For a completely different, party-driven vibe, the famous Paradise and Super Paradise beaches are a short hop away. So if Psarou’s prices or exclusivity do not appeal, the south coast has a beach to suit every taste and budget within minutes, set out alongside the guides to Paradise Beach and where to stay. One more point is worth knowing.
Is Psarou Beach worth it?
Psarou Beach is worth it if you want the glamorous, celebrity-watching luxury beach experience and have the budget, as the bay is genuinely beautiful and Nammos is a one-of-a-kind scene. If you want a simple, affordable or quiet beach day, the nearby beaches offer the same lovely water for far less.
Whether Psarou is worth it depends entirely on what you are after. For travellers drawn to the glamour, the people-watching, the superyachts and the famous Nammos beach club, it delivers a unique, memorable day and a taste of Mykonos at its most exclusive, in a small bay of genuinely beautiful emerald water, and for a special-occasion splurge it is hard to beat. The experience, the food, the scene and the setting justify the cost for those who value them. But it is expensive, busy and unmistakably about being seen, so if you simply want to swim, relax or keep costs down, you will get the same clear, sheltered water and a calmer, cheaper day at neighbouring Platis Gialos or Ornos just minutes away. In short, Psarou is well worth it for the glamour-seekers and the curious wanting to see the scene once, and easily skipped by those after a low-key beach day, set out alongside the guide to Mykonos beaches.
Are there free or cheaper spots near Psarou?
There is a small free public stretch at Psarou where you can lay a towel, and far cheaper beaches are close by. Neighbouring Platis Gialos has sunbeds and restaurants at lower prices, Ornos is calm and family-friendly, and the party beaches of Paradise and Super Paradise are a short hop away, all with the same clear south-coast water.
If Psarou’s prices put you off, you are not stuck, as cheaper options sit right next door. Even at Psarou itself, a small public portion of the beach lets you lay a towel and swim for free, away from the paid Nammos loungers, so you can sample the famous bay without the cost. For a fuller beach day at gentler prices, walk or take a water taxi the short distance to Platis Gialos, a long, lively resort beach with sunbeds, beach bars and restaurants at lower rates, or to Ornos, a calm, family-friendly bay with shallow water and an everyday feel. The party beaches of Paradise and Super Paradise are also close along the south coast. All of these share the same beautiful, sheltered south-coast water as Psarou, so you can enjoy the sea and sand for a fraction of the price and choose the atmosphere that suits you, set out alongside the guides to where to stay and Paradise Beach. The questions below cover the points travellers ask most.
Frequently Asked Questions
What is Psarou Beach in Mykonos?
Psarou Beach is Mykonos’s most glamorous beach, a small bay of golden sand and emerald water on the south coast, home to the legendary Nammos beach club. It attracts celebrities and superyachts and is renowned as a see-and-be-seen luxury hotspot, beautiful for swimming too.
What is Nammos in Mykonos?
Nammos is one of the world’s most prestigious beach clubs, on Psarou Beach, famed for its vibrant atmosphere, Mediterranean cuisine and celebrity clientele. With iconic white-and-turquoise umbrellas, private cabanas, a restaurant and the Nammos Village shopping destination, it defines Mykonos glamour.
Is Psarou Beach expensive?
Psarou Beach is one of the most expensive in Mykonos, with sunbeds from around 25 euros and rising sharply nearer the water, premium loungers and cabanas at Nammos costing far more, and high-priced dining and drinks. Book a sunbed or table at Nammos ahead in peak season.